TAM & The Internet: An investigation into the changing face of the TAM and it's application to Internet Search Engines
نویسندگان
چکیده
Widely accepted for the last 15 years as a reliable method to understand and predict user adoption of Information Systems has been the Davis' Technology Acceptance Model (TAM). With the advent and meteoric growth of the Internet, a number of researchers are now asking if TAM can be applied to Internet Technologies. The purpose of this paper is to investigate whether TAM is a model upon which a survey can be constructed in regards to users' acceptance and use of Internet Search Engines.
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